Tom brings over 17 years of experience in the sports marketing industry, with a deep specialisation in hospitality sales and production—15 of those years spent with Manchester United FC. Since 2023, Tom has led SPORTFIVE’s global Premium Experience division, operating out of the UK.

Most recently, Tom spearheaded the UK go-to-market strategy and execution for UEFA EURO 2024 Official Hospitality, under SPORTFIVE’s exclusive mandate from UEFA. Building on this success, Tom and the SPORTFIVE team are now focused on securing involvement in future major global sporting events, while simultaneously developing a standalone Premium Experience business. This new venture integrates SPORTFIVE’s internal capabilities across sports event access, travel solutions, and bespoke athlete-led experiences to deliver curated, high-end offerings for brand clients.