2025 AGENDA
Designing Incentives with Depth, Wellbeing, Sustainability & Smarter Strategy in 2026
Timings & agenda may be subject to change
DAY 1
As expectations around employee wellbeing and purposeful travel continue to rise, traditional incentive models are being redefined. No longer just about escapism or luxury, high-performing programmes now need to deliver emotional resonance, cultural connection, and long-term impact.
So how do we move from transactional travel to transformational experience design?
In this future-facing keynote, we’ll explore how leading companies are evolving their approach to incentive strategy: with authenticity, meaning, and values at the core.
Attendees will gain insight into:
- The shift from escapism to experiences with purpose across the global incentives landscape
- Why forward-thinking businesses are integrating emotional, physical, and cultural wellbeing into travel design
- Key regional and global trends shaping 2026 incentive programmes
- The role of incentives in reinforcing brand values, connection and long-term loyalty
Whether you’re building your 2026 strategy or refreshing your approach, this session will offer clear takeaways to help you elevate your incentives through the lens of modern wellbeing.
This energising wellness session is a much needed pause for busy event professionals. Designed to help you recharge from the inside out, this session explores how to create an optimal internal state for better focus and creativity - and how to support your team in doing the same.
Alongside movement, music, breathwork and mindset techniques, Sarah will share practical insights on recognising the early signs of team burnout, what mechanisms can be put in place to prevent it, and how to sustain collective energy through the demands of the year.
Sarah's unique signature sessions blend evidence-based tools with an uplifting, interactive experience that leaves attendees feeling restored, revived and re-energised. You'll walk away with simple, actionable wellbeing strategies to bring in the new year - helping you and your team enjoy more energy, more focus and less stress every day.
DAY 2
Business incentive programmes can take many forms, and the problems and challenges that practitioners have to face can be equally numerous. With problems like these, one of the best ways to address them is by learning from the insight and experiences of those who have experienced them before, and putting their wisdom into practice.
In this 'Unconference-style' session, attendees will have the opportunity to drive an open, collaborative conversation with their peers and fellow professionals where they'll discuss some of the concerns they're dealing with, and how other organisations are approaching best practice across the industry.
The session will be:
- Free-form and delegate driven
- Supportive and non-judgemental
- Practical and outcome-focused
Expect a session that is lively, collaborative, and immediately applicable to your incentive design practice.
From the Olympics to the World Cup, major sporting moments offer an unparalleled chance to elevate incentive experiences. But how can planners tie into these events without blowing the budget, or getting lost in the noise?
This session dives into the unique potential of sport-aligned incentives and how to secure access, creativity, and ROI. It will also spotlight the destinations offering financial support and bid-based packages to draw incentive business during peak sporting seasons.
Learn:
- How to plan around major sporting events: access, timing, and red flags
- Building once-in-a-lifetime experiences tied to live sport
- Destinations offering financial incentives or support to bookers in 2026–2027
- Real examples of successful incentive programmes that tapped into global sport moments